15 December 2025
Trade registration is now officially open for WTM Africa 2026, with travel professionals able to secure free entry until 13 March 2026 ahead of Africa’s leading B2B travel and tourism event.
Taking place from 14–16 April 2026 at the Cape Town International Convention Centre (CTICC), WTM Africa continues to serve as a vital meeting point for inbound and outbound tourism across the continent. The three-day exhibition brings together tourism boards, destinations, accommodation providers, tour operators, travel technology companies and media from across Africa and beyond.
Trade visitors who register before 13 March 2026 can attend WTM Africa at no cost. From 14 March to 12 April, entry will be charged at R900 per person, increasing to R1,265 per person from 13 April 2026.
With demand consistently high, early registration is strongly recommended to secure access to the full programme, networking events and educational sessions.
WTM Africa 2026 will introduce a number of new features alongside the return of popular content tracks. Among the headline additions is the first-ever China Ready® Workshop, delivered in partnership with the China Business Intelligence Service Network (CBISN). Taking place on 15 April, the expert-led session is designed to help African tourism businesses better understand and engage the Chinese outbound market and includes CPD accreditation.
The Africa Tourism Investment Conference (ATIC) also returns on 14 April, presented in partnership with JLL Africa. This full-day forum focuses on unlocking sustainable tourism investment across the continent and brings together developers, financiers, policymakers and destination leaders.
Wine tourism and experiential networking will once again take centre stage with the return of the Stellenbosch Experience, while a strengthened Women in Tourism and Women in MICE collaboration will see the launch of the Women in MICE Awards and targeted leadership development sessions.
Delegates can expect a comprehensive programme of talks and workshops covering key themes shaping African tourism, including artificial intelligence, authenticity in travel, traveller psychology, wine tourism and LGBTQ+ travel. Immersive learning spaces across the expo floor will support practical knowledge-sharing, while the dedicated media programme and Africa Travel Week Media Awards continue to champion storytelling excellence within the industry.
Supported by official airline and hospitality partners, WTM Africa 2026 aims to deliver a seamless and high-value experience for exhibitors, buyers and trade visitors alike.
Whether seeking new markets, strategic partnerships or industry insight, WTM Africa remains one of the most influential platforms for doing business in African travel and tourism.
WTM Africa 2026 takes place from 14 – 16 April 2026 at the Cape Town International Convention Centre. Registration is open for Africa’s Eden members and SATSA members to exhibit at WTM Africa 2026.
