Africa's Eden

Privacy policy

Last updated: 12 November 2026

1. Who we are

Africa’s Eden is a registered non-profit company domiciled in Botswana (registration number BW00002444044), at Plot 72, Mokolodi, Gaborone, Botswana. We promote tourism across our member destinations and connect our members with the travel trade. In this policy, “we” and “us” means Africa’s Eden.

For anything about your personal information, email us at discover@africaseden.travel or WhatsApp us on +27 83 317 8143.

2. What information we collect

  • Contact details: name, job title, company, email address, phone and WhatsApp number, country and city.
  • Professional details: your role in the travel trade, the destinations you sell or want to sell, market segments, and your LinkedIn profile if you share it.
  • Membership details: membership type, tier, membership number, and billing details for invoices.
  • Event details: shows and roadshows you register for or attend, and meetings booked.
  • How you engage with us: your replies, competition entries, and whether you open our emails or click their links.
  • Website data: if you visit our website, we may collect information about how you use it, such as the pages you visit, your device and browser, and your approximate location, using tools such as Google Analytics.

3. Where we get it

Mostly from you: when you join as a member, register for an event, fill in a form, enter a competition, email us or message us on WhatsApp. We also receive trade contact details at events, through event registration platforms such as Cvent, and from our members and partners.

4. How we use it

  • to run memberships, invoices and member services
  • to organise events, roadshows and meetings between buyers and suppliers
  • to send trade news, event invitations and promotions about Africa’s Eden and our members’ destinations
  • to run competitions and contact winners
  • to keep our records accurate and our systems secure
  • to meet our legal and accounting obligations

5. Our reasons for using it

We use your information because you have agreed to it (consent), because we need it to provide a membership or service you asked for (contract), because we have a legitimate interest in promoting the region to the travel trade, or because the law requires it.

6. Marketing messages

We send email and WhatsApp messages about Africa’s Eden and our members to our members, event contacts and competition entrants, and to others who have agreed to hear from us. Every marketing email has an unsubscribe link. On WhatsApp, reply STOP at any time. If you object to marketing, we stop.

7. Who we share it with

We don’t sell your personal information. We share it only with:

  • service providers who run our systems for us: Zoho (CRM and email campaigns), Cvent (event registration), Nudgie (WhatsApp messaging) and Sage (accounting)
  • members and partners, where needed for an event or meeting you’ve signed up to
  • prize partners, such as the lodges providing a competition prize, so they can arrange the winner’s stay
  • authorities, where the law requires it

8. Sending information outside Botswana

Some of our service providers, such as Zoho and Cvent, store information outside Botswana, including in the United States. Where a country isn’t approved for transfers under Botswana law, we rely on your consent or on safeguards in our agreements with those providers.

9. How long we keep it

We keep your information while you are a member or an active trade contact, and for three years after our last contact, unless the law requires longer (for example, accounting records). Then we delete or anonymise it.

10. Your rights

You can ask to see the information we hold about you, correct it, delete it, or stop us using it for marketing. You can withdraw consent at any time. Contact us using the details in section 1. We will reply within 30 days. If you’re not happy with our answer, you can complain to the Information and Data Protection Commission in Botswana, the Information Regulator in South Africa, or the data protection authority where you live.

11. Keeping it safe

We keep your information in password-protected systems, limit access to staff who need it, and require our service providers to protect it. If a breach puts your information at risk, we will tell you and the regulator as the law requires.

12. Changes to this policy

We may update this policy. The latest version is always on this page, with the date it was last updated.