Africa’s Eden Tourism warmly invites applications for annual membership from businesses actively engaged in the greater regional tourism industry ecosystem.
To become a member of Africa’s Eden Tourism, you should meet the following criteria:
• Actively participate in the African Travel & Tourism Industry.
• You may be required to produce a letter of recommendation from an existing member.
• Your business must:
• Have a minimum trading history of one year.
• Maintain an active website.
• Belong to the recognised trade association in your country.
If your business doesn’t align with the stated criteria, feel free to reach out to us directly at louise@africaseden.travel. We’ll discuss the best way forward for your application.
All applications will undergo a review process, circulated among existing Africa’s Eden Tourism board for feedback before final acceptance.
The success of our association depends on the active involvement and support of a diverse range of tourism companies. To ensure we meet the varying needs of our members and maintain an inclusive environment, we have implemented a tiered pricing structure for membership fees. This approach not only promotes affordability and customisation but also ensures equality and sustained revenue generation for our initiatives. Below are the key benefits of our tiered pricing model:
Affordability:
By offering tiered pricing, we can provide different levels of membership fees that align with the financial capacities of different companies. Tiered pricing ensures that membership is accessible to a wider range of tourism companies.
Customisation of benefits:
Different companies have varying needs and expectations from their association memberships. The pay-to-play model allows members to tailor benefits and services to different tiers based on the size, type, or industry of member companies. This is especially true of our events.
Equality among members:
Africa’s Eden Tourism aims to create an inclusive environment that accommodates the diverse needs of their members. Tiered pricing ensures that companies of different sizes or types are treated fairly and receive benefits suitable to their specific requirements. It helps avoid a one-size-fits-all approach and acknowledges that each member contributes to the association in their own way.
Revenue generation:
Africa’s Eden Tourism is entirely funded by our members, allowing us to be non-aligned and place our members’ needs at the heart of the organization. Membership fees are a significant source of revenue to fund operations, initiatives, and services.
Type | Tier | Description | Once-Off | Annual Fee |
---|---|---|---|---|
Product | Tier 1 | Multi-country / more than 100 rooms | $1000 | $2500 |
Tier 2 | Multiple product streams / more than 15 rooms | $350 | $900 | |
Tier 3 | Single businesses/ less than 15 rooms | $150 | $350 | |
Tier 4 | • F&B Outlets • Craft and curio outlets • Campsites • Local guides • Community-based activities • Regional event | $50 | $100 | |
Tour Operators | Tier 1 | Domiciled in AE; over $500,000 annual turnover | $100 | $400 |
Tier 2 | Domiciled in AE; under $500,000 annual turnover | $50 | $300 | |
Access Partners | Airlines, charters, airports | $1500 | ||
Travel Trade | Globally based Travel Trade selling AE itineraries | $50 |
Activity | Benefit | ||
---|---|---|---|
Marketing | Directory listings | Businesses will be listed in Africa’s Eden web directory. | Enhanced visibility to potential customers. |
Website, outward facing | Features and product links on AE’s B2B website. | Showcase and educate trade on member’s product. | |
Website, operational resource | Access to online, real-time knowledge for the wider tourism ecosystem. | Keep up to date with all pertinent information in the region. | |
Social media | Joint social media campaigns, influencer partnerships, content creation and collaborative projects. | Amplify social media exposure under a larger AE social media umbrella. | |
Newsletters | Contribute to the trade audience by providing industry updates and regional news, to a trade audience (12,000+). | Empowered travel trade professionals, armed with are more capable of effectively marketing the destination and member products. | |
Fam tour listing | AE will actively promote and feature the fams offered by its members to the travel trade community. | Benefit from a recognised platform that expands the reach of fam listings, providing greater exposure for your offerings. | |
Database of images | High-quality images to enhance their marketing materials and promotional campaigns. | Destination ready marketing. | |
Media exposure | Africa’s Eden will provide opportunities for members to gain media exposure and participate in press tours. | Increased visibility in the market. | |
Networking | WhatsApp groups | Join audience specific WhatsApp groups. | Engage with other members in live interactions, exchange knowledge, and collaborate. |
Networking events and knowledge exchange | AE facilitated events to connect with industry professionals, exchange ideas, and foster collaborations. | Socials, idea exchanges, collaborations, and a strong sense of community. | |
Flash Fares | Exclusive, short term, flash fares and discounts will be offered to members. | Explore and share other members products, creating opportunities for experiential exchange. | |
Operations | Third Parties | Make use of negotiated rates for services provided. | Cost savings and member-driven feedback on third-parties improving decision making. |
Business For Tourism | Connect and discover qualified suppliers of goods and services relevant to tourism. | Increased efficiency, quality and operational improvement. | |
Industry data | Exclusive access regional, market intelligence and research reports. | Enabling informed business decisions. | |
Classifieds | AE platforms to post job vacancies, classifieds, and business opportunities. | Facilitating recruitment and operational collaboration. | |
Representations | Affiliate membership | Access to affiliate tourism organisations through AE. | Expand networks, share best practices and increase credibility. |
Advisory | Availability of professional advisors on tourism business, including marketing, operations, and sustainability. | Knowledge growth, sharing and improved business. | |
Third Party advocacy | Africa’s Eden will advocate for the interests of its members. | Amplified and united voice on important tourism issues. | |
Representation at industry events and forums | Strong presence by AE Team at industry events. | Facilitating recruitment and operational collaboration. | |
Training | Knowledge workshops | Participate in local workshops on pertinent issues within your local tourism bubble. | Enhance industry knowledge and improve marketing and operations through access to professional speakers. |
Featured Webinars | Demonstrate products and expertise via live webinars that are showcased and archived on the AE website. | Educate and promote your brand to travel trade interactively. | |
Destination workshops | Attend and participate in region or travel type specific workshops. | Enhance trade knowledge of the region and product, enabling improved sales capabilities for the trade. | |
Social media training | Social media workshops during regional events. | Improved social media presence and engagement. |
As a destination and custodian, Africa’s Eden Tourism pledges to take care of you, the tourist and Africa’s Eden for our collective future benefit.
At Africa’s Eden, we promise to drive travel and tourism that positively contribute to society and the local/regional economy. In turn, we encourage our tourists to commit to respecting the environment and the region’s people. This is achieved through the ‘Africa’s Eden Pledge’, meaning that even when you are adventurous, if we work together, you remain safe. This can be achieved through safety and security, conservation, community upliftment, health, and travel insurance to be a more responsible traveller.
Traveller’s Pledge
The ‘Africa’s Eden Traveller’s Pledge’ is a set of promises that you make as a traveller to help take care of Africa’s Eden.
Operator’s Pledge
To support these objectives, our operators make the following pledge:
Learn how you can contribute to the Pack for a Purpose initiative
Additional Safety Advice
* Unless with a licensed fishing guide.
**Understand that appropriate and modest attire is expected, and overt displays of affection are not cultural norms.
Conservation
As one of the key contributing factors to this unique destination, wildlife is a resource we can neither neglect nor live without. By respecting the wildlife we encounter, and playing our role in the conservation of wildlife resources, we are securing the future of the ecosystems where we live and operate. We must work closely with our partners in national departments of wildlife and research to conserve ecosystems if we wish to mutually benefit from these resources in the long term.
Community
A safari in Africa’s Eden is unique and unforgettable. The region prides itself on its low volume, high-value tourism. This translates to sharing your wildlife experience with far fewer tourists if any at all. Companies operating wildlife tourism, especially within National Parks and Protected Areas, make a concerted effort to practice ecotourism and sustainability.
Many of the tourism businesses also contribute to community development, anti-poaching and conservation activities. These activities ensure that the natural landscapes are preserved in perpetuity. We encourage all operators to buy, employ and train locally, contributing to sustainable economic development in our communities.