Africa’s Eden is a registered non-profit company domiciled in Botswana. Our growing collaboration of more than four hundred members promotes the destination in a positive and informative light. Africa’s Eden believes in the strength of working together to show that we can competitively compete with the rest of the World as a premier tourism destination.

The African proverb says, “If you want to go fast, go alone; if you want to go far, go together”.

Sustainability and the practice of best green standards are encouraged. We believe that the very lifeline of Africa’s Eden is dependent on the people and nature of our region; hence we support and promote NGO’s, charities and conservation organisations from our region free of charge.

Any funds received by the Organisation goes directly back into the organisations’s operations for the promotion and support of the region.

Africa’s Eden wants all markets to visit the region – domestic, regional and international tourism sectors. Our different platforms are set up to service the various markets. Our platforms provide one-stop real-time information on the destination. We believe knowledge is the key to building trust in the region for our trade members and independent travellers.

Our team calls Africa’s Eden home. Meet the dedicated in-destination team behind Africa’s Eden, a diverse group of tourism industry experts based within our various countries. Our small yet dynamic team is committed to understanding and addressing the unique needs of our members, driven by their requests and feedback. Leveraging their extensive experience and passion for the region, they promote our members’ unforgettable tourism offerings, facilitate business within the entire tourism ecosystem, and advance destination thought leadership. Discover the core team who drive our mission and vision forward, ensuring our work aligns with what our members are asking for.

Our Advisory Board is a dynamic team, comprised of handpicked members and influential leaders within the tourism industry. Their role extends beyond mere representation, as they play a pivotal part in steering the course, fostering growth, and shaping the visionary future of Africa’s Eden. By bringing together diverse expertise and regional insights, our Advisory Board ensures that the unique perspectives of both our members and the broader tourism sector are considered in crafting strategic visions for the organization.