With The Ultra Portfolio as a foundation, built on a philosophy that believes tourism should serve as a vehicle for conservation and community upliftment, they are pioneering two flagship projects that embody their family’s vision: Elephant Manor and the Co. Co. Game Reserve. These initiatives represent the next step in their mission of creating a luxury tourism experience that goes far beyond comfort; immersing visitors in the region’s natural beauty while fostering ecological and community well-being.

Striving to leave the natural world in a better place than they found it, they are championing a youth-focused educational program designed to engage and educate future generations on the importance of conservation. This initiative, in partnership with a South African nonprofit Lessons in Conservation (LiC), aims to foster environmental awareness and stewardship among young people.

In a region with immense potential and breathtaking beauty, these projects are designed to preserve Zambia’s unique landscapes, protect its wildlife, and educate communities to understand the opportunities that lie in working with nature for their own personal development.