At this point in time – and despite all the beauty trends coming and going – we know that current levels of consumerism are damaging to our environment, and more generally, to life on this planet. Interestingly, excessive consumption of skincare can also be damaging to the skin.

The Bar Minimum is an organic and minimalist bodycare brand, which was born from the notion that less is more with regard to both beauty regimes and our environment. It is not just the concern about time and resources, but also with the impact of the ingredients on both the skin and the environment, as well as of the residual waste. So, whether you care about your skin, our planet or both, as beauty consumers we should adopt a simpler approach – consuming less and wasting less. This is good for both the planet and our skin.

Inspired by the magnificent wilderness of Botswana and Southern Africa, The Bar Minimum caters for eco-conscious travellers who value simplicity, using local ingredients in order to showcase the beauty of this region, but also to support local communities in their production of these ingredients, and to minimise the carbon footprint of transportation.

With sustainability and circularity in mind, The Bar Minimum makes travel-sized, solid or gel-like, largely waterless products that are effective, yet gentle on the skin and the environment, with minimal and reusable/recyclable packaging. With these products, the traveller leaves little or nothing behind.