Pure Africa is a premium tourism operator with a responsible ethos. Based in Victoria Falls Zimbabwe, we offer an array of curated experiences, river cruises, events, weddings and full destination services. We strive to redesign the destination experience for high-end travellers in Victoria Falls.


River Cruises form the core of our experience’s offering. We run river cruises for sunrise, lunch, sunset, and dinner on one of our 4 boats in the fleet. Our flagship is The Zambezi Explorer.


The Eatery Dining Experiences are a new way of enjoying a tasty meal at lunch or dinner time in a stunning atmosphere on the banks of the Zambezi River – the only such location in Victoria Falls.


Our Exclusive Experiences are a totally unique offering for the most discerning clients, in which a Guided Tour of the Falls is combined with a talk about David Livingstone and a top-notch culinary experience at the edge of the Victoria Falls, a riverbank, or on an island.


Having built a reputation for destination events from Weddings to Groups & Incentives, our expert Destination Services ensure that any experiences or event itineraries are seamlessly handled and delivered as a full solution.


Pure Africa has its heart in the right place with deeply embedded sustainable practices. and a commitment to the environment and surrounding communities.
1.Locally made furniture.
2. Wastewater treatment plant and water purification (no plastic bottles).
3. Recycled glassware from wine and beer bottles.