As the unified private-sector voice for tourism across Southern Africa, Africa’s Eden is proud to share the Tourism Readiness Index—an open-source, working document developed in partnership with JLL and the World Travel & Tourism Council (WTTC).

This index provides a credible, data-driven framework to assess how prepared our destinations are to meet future tourism demand. It has been created as a living tool, not a static report: designed to inform strategic investment, guide policy, support collaboration, and strengthen decision-making across both the private and public sectors.

The insights it contains highlight the value of reliable, accessible data and the growing need for greater transparency and shared knowledge to drive sustainable growth. We are committed to ensuring that this resource evolves over time, continues to reflect progress, and actively supports a more competitive, resilient, and inclusive tourism future for the region.