The Africa’s Eden Maun Roadshow is a focused trade event designed to connect Africa’s Eden members from across the region with travel buyers based in Botswana. It provides a dedicated platform for meaningful engagement, product training and building long-term business relationships.
Buyers include travel agents, tour operators and DMCs who actively sell Botswana and incorporate multiple Southern African destinations into their itineraries. This makes the roadshow particularly valuable for members looking to strengthen regional packaging and increase multi-country bookings.
The format is built around structured meetings and open networking, allowing for both targeted business discussions and broader relationship building. It is not just about showcasing product, but about ensuring buyers have a clear and practical understanding of how to sell destinations and experiences across the Africa’s Eden region.
As a training-led event, we encourage companies to send full teams rather than single representatives. This ensures that knowledge is shared across sales and reservations teams, ultimately leading to stronger, more consistent conversion when selling the region.
Positioned in Maun, a key gateway to the Okavango Delta and one of Southern Africa’s most important safari hubs, the roadshow offers direct access to a highly relevant and engaged buyer market.
With 25 exhibiting companies, the fast paced, face-to-face meetings will increase product knowledge and enable doing business better in the future. The meetings will be round robin, therefore every buyer will meet every exhibitor.