Less Content, More Connection
I am not alone in this return to a desire for experiences IRL, as the cool kids say. Surprisingly, perhaps, Gen Z is (almost) right here with me. In its latest survey of the demographic, the Pew Research Center found that 44% of teens say they have cut back on using social media. Just as many say the same for their smartphone use.
(Teens, Social Media and Mental Health, 22 April 2025) More anecdotally, we’re all after a digital detox – especially young folk. A recent
Harris Poll/Quad study of consumer behaviour found 81% of Gen Z respondents wish it were easier to disconnect from digital devices and are actively seeking more authentic, tactile, offline experiences. (81% of Gen Z report wishing it was easier to disconnect from digital devices, 13 May 2025)
Go outside, touch the grass. A walking safari in
South Luangwa National Park in Zambia is as digitally detoxed as you can get. There is no WiFi signal, no invisible airways bouncing around. You can almost touch the stillness.
Except it isn’t still at all; by your second hour you’ve climbed into an entirely different noise, one of constantly moving trees, grasses, animals, birds wittering, cicadas singing. An ancient invisible energy is bouncing around and it feels a lot like home.
Or get into a little boat and float along any of the mighty rivers or swamps that stitch Zambia together. Kayak even. Believe me, dodging crocs and hippos on their turf gets the adrenaline going much faster than yet another rage bait post on your socials.