You may have heard us at Africa’s Eden harping on about the need for high-quality, unique content. However, we realized that few outside the digital marketing realm know why funnelling resources into your business’s digital strategy are worthwhile. So, here are a few basic pointers about what unique content is and why it is so important.

What is digital content?

Digital content comes at you every day and from all angles. In the most basic terms, digital content is anything that can be published, whether this is something that is read, listened to or watched.

Digital content takes on many forms, including but not limited to:

  • Infographics or charts
  • Memes
  • Videos
  • Reviews
  • User-generated content – created by your consumers or guests
  • Downloadable guides
  • Listicles – Top 5, Buzzfeed etc
  • Live video feeds
  • Live chats – Messenger, Instagram messaging
  • Online photo galleries
  • Newsletters
  • Blog posts
  • Text on your website
  • GIFs
  • Apps
  • Digital Events and Webinars
  • Podcasts
  • Online magazines
  • Social media posts
  • Social media stories
  • News releases
  • PDFs

Why use digital content?

Let’s face it, our Africa’s Eden members don’t have endless resources to throw at creating digital content. However, the digital marketing world provides endless opportunities for diverse content creation. Therefore, it is essential to know why you are using digital content for your business.

When strategizing and creating digital content, consider these four outcomes:

  1. Entertainment – Emotional appeal with a high rate of sharing
  2. Education – Provides the user with knowledge and highlights your trust and credibility
  3. Persuasion – Convincing the user to consider using your product or service over others
  4. Conversion – The sale of your product or service

What is original content?

Original or unique content is as the name implies: digital content that has never been produced online. Plagiarising content is not only ethically frowned upon, but posting copied content to your site can significantly damage your position on Google.

However, you don’t need to reinvent the digital wheel; you just need to showcase it differently. Digital creators will use programs to ensure that the text is not found anywhere else on the web, which boosts SERP (Search Engine Results Page). Africa’s Eden uses Grammarly to do this job.

Africa’s Eden is continuously working on our digital strategy to better serve our members and drive traffic to the region. Please email for more information or to sign up for the AE Digital Marketing WhatsApp group.