AI: The Addictive Allure for Tourism Industry Marketers
AI: The Addictive Allure for Tourism Industry Marketers Move over chocolate and caffeine—there's a new obsession in town, and its name is AI. Once tourism industry marketers get a taste of artificial intelligence, they're hooked. It's like a whirlwind romance they just can't quit. Imagine this: AI algorithms working tirelessly...
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YouTube for Travel: 5 Tips for Attracting Travellers with Video Content
YouTube for Travel: 5 Tips for Attracting Travellers with Video Content YouTube is the largest online video platform, with 2.6 billion users worldwide. It is the undeniable king of video entertainment. However, we should also consider YouTube a search engine for those wanting answers in video format and that includes...
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Backlinks for Tourism: What They Are and Why You Need Them
Backlinks for Tourism: What They Are and Why You Need Them The tourism industry used to be all about wining and dining agents. Alternatively, you jumped at being included in the latest edition of Lonely Planet or featuring in the New York Times travel section. While getting your name in...
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5 Marketing Actions All Hotel and Lodge Owners Should Prioritise Today
As a hotel and lodge owner, you likely need to do more than ever to attract and retain guests. To aid in deciding where to focus your limited energy for marketing actions, Africa's Eden reached out to Sarah Habsburg, an expert in responsible tourism and assisting small and medium tourism...
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Breaking the Instagram Algorithm for Tourism
Nothing is worse than devoting precious time, energy and resources to creating engaging social media content, and then no one gets to see it. Sometimes, it can seem like there is no rhyme or reason to what gets watched and what gets buried. Trust us; you aren't the only one...
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Unique Content Tips
You may have heard us at Africa’s Eden harping on about the need for high-quality, unique content for tourism. However, we realised that few outside the digital marketing realm know why funnelling resources into your business’s digital strategy are worthwhile. So, here are a few basic pointers about what unique...
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