In this talk Nick Hall, Founder and CEO of the Digital Tourism Think Tank explores how digital is driving innovation from three totally transformative perspectives, considering AI – Augmented Reality, XR – Mixed Reality and VX – a digital look at the Visitor Experience.
Exploring how sustainability transcends traditional conservation efforts, and focuses on the holistic wellbeing and prosperity of wildlife and local communities, delving into the ways the tourism ecosystem can play a pivotal role in achieving this vision.
Emphasising the importance of empowering local tourism businesses, as today’s travellers seek authentic experiences, a ‘travel-like-a-local’ approach, and a desire for more than just traditional wildlife safaris. How small businesses can complement rather than compete with Africa’s Eden’s established products.”
