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Africa’s Eden Pre-ITB Europe Roadshow

25 – 27 February 2026

London · Frankfurt · Amsterdam

About

Africa’s Eden invites qualified European buyers and member exhibitors to a curated, high-value, three-city roadshow aligned with ITB Berlin the following week. Our format prioritises quality over quantity: a maximum of 25 exhibitors and up to 40 qualified buyers per city, with round-robin, fast-paced one-on-one meetings ensuring every exhibitor meets every buyer.

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Buyers attend free if they qualify.
Exhibitors: participation is open to Africa’s Eden and SATSA members.


Now in our forth year of running international roadshows, we consistently receive strong feedback from members on meeting quality, logistics, and commercial outcomes.

London Venue

Frankfurt Venue

Amsterdam

Schedule

Day 1

25 February

London

  • 12:00–13:00 Exhibitor lunch (optional)
  • 13:00–14:00 Exhibitor set-up
  • 14:00–14:30 Buyer registration
  • 14:30–19:00 Round-robin one-on-one meetings (12 minutes each)
  • 19:00–21:00 Networking dinner (buyers & exhibitors)
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Day 2

26 February

Frankfurt

  • 12:00–13:00 Exhibitor lunch (optional)
  • 13:00–14:00 Exhibitor set-up
  • 14:00–14:30 Buyer registration
  • 14:30–19:00 Round-robin one-on-one meetings (12 minutes each)
  • 19:00–21:00 Networking dinner (buyers & exhibitors)
Register Now
Day 3

27 February

Amsterdam

  • 12:00–13:00 Exhibitor lunch (optional)
  • 13:00–14:00 Exhibitor set-up
  • 14:00–14:30 Buyer registration
  • 14:30–19:00 Round-robin one-on-one meetings (12 minutes each)
  • 19:00–21:00 Networking dinner (buyers & exhibitors)
Register Now

Why Buyers Should Attend (Free if Qualified)

  • Meet a curated line-up of Southern African suppliers in one afternoon.
  • Guaranteed access to all exhibitors via our round-robin format.
  • Pre-event destination training ensures meeting time is focused on itinerary fit and deals, not basic familiarisation.
  • Close the day with a networking dinner to deepen relationships and confirm next steps.
  • Seamless hosting during the event with no attendance fee for qualified trade.

Why Exhibitors Should Attend

  • Every buyer, guaranteed — no missed opportunities.
  • High-value format: max 25 exhibitors, up to 40 buyers per city.
  • Pre-trained buyers mean conversations move quickly to product fit and contracting.
  • Evening networking dinner supports relationship-building and conversions.
  • Proven track record: 4+ years of Africa’s Eden roadshows with consistently positive member feedback.
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Registration

Buyers (free if qualified) and Exhibitors (Africa’s Eden & SATSA members): Register via Cvent.

For more information: Electra Vye — travelshow@africaseden.travel

 

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